6 Flows That Take Email From 5% To 30% Of Revenue

"Everyone says email should be like 30% of revenue but mine's closer to 5% on a good month."

Here's why: You're probably sending campaigns when you remember (which is never), and your automated flows either don't exist or don't work.

Flow #1: Welcome Series (The Money Maker)

Converts new subscribers into first-time buyers.

- Average open rate: 50-70%

- Revenue per email: 3-5x higher than campaigns

Basic structure: Welcome + discount → Social proof → Overcome objections → Urgency

Flow #2: Abandoned Cart (The Recovery System)

Brings back customers who added to cart but didn't buy.

- 70% of carts are abandoned

- Good flows recover 5-15% of them

Flow #3: Browse Abandonment

Re-engages visitors who viewed products but didn't add to cart.

Flow #4: Post-Purchase (The Repeat Buyer Machine)

Turns one-time buyers into repeat customers. Existing customers are 60-70% more likely to buy again.

Flow #5: Win-Back

Re-activates customers who haven't bought in a while. Also cleans your list of dead weight.

Flow #6: VIP/Loyalty Flow

Makes your best customers feel special. Your top 20% likely generate 80% of revenue.

The Math

10,000 subscribers × $1/subscriber/month = $10,000/month potential.

If you're at 5% of revenue instead of 30%, you're leaving thousands on the table.